The biggest thing we can do is increase capacity." With this much demand, that's something we care about and we’re looking at. "We have a little bit of that with Bronco. We hope to give the best deal so that it's available at MSRP. "We want to try and discourage people from flipping it," he said. The 300-mile range on a charge might take a little planning but it didn't scare him.įord is hoping people won't buy and immediately resell the Lightning, Palmer said. He owns a 2010 Mercury Mariner and a 2014 Ford Escape. But he was going to move away from a gasoline-powered vehicle, and he decided he would go for it. "When I read about the F-150 Lightning I thought, you know, this might be it." "I’m very deliberate and conscious of the environment and my footprint," he told the Free Press on Monday. Tim Morse, 66, of Port Huron, placed a $100 refundable reservation for an F-150 Lightning last year. "Ford is working with key suppliers - as well as its own manufacturing facilities Rawsonville Components Plant and Van Dyke Electric Powertrain Center - to find ways to increase capacity of electric vehicle parts, including battery cells, battery trays and electric drive systems," the news release said.Ĭhuck Browning, UAW vice president said in the news release, “UAW members are leading the way in doubling the amount of vehicles Ford is producing for this game-changing model of our legendary union-built vehicle.” An F-150 customer eager to pay View Gallery: 2022 Ford F-150 Lightning electric pickup revealed “The reality is clear: people are ready for an all-electric F-150 and Ford is pulling out all the stops to scale our operations and increase production capacity.”Ī task force of employees from manufacturing, purchasing, strategy, product development and capacity planning are finding ways to deliver the latest planned production increase, the news release said. “Our teams are working hard and creatively to break production constraints in order to get more F-150 Lightning trucks into the hands of our customers,” Kumar Galhotra, president of the Americas & International Markets Group, said in a news release. Factory operations also depend on the health of UAW workers and limiting the impact of COVID-19.įord, which capped reservations for its F-150 Lightning at 200,000 in December, said it is doing all it can to increase the odds of filling orders sooner than predicted. The company is working with suppliers to find out how quickly the company can ramp up production. A lot depends on supply chain issues and whether the automaker can get the parts needed. Now Ford said it's striving to double production goals to 150,000 annually.įord said it would provide detail in coming months about the timeline. The Dearborn automaker said previously it planned to build 80,000 F-150 Lightning pickups annually at the Rouge Electric Vehicle Center in Dearborn next year. Soon, 150,000 a yearįord has already said it doesn't expect to fill all orders in 2022. One issue that may influence the decision to purchase is delivery date, Darren Palmer, Ford general manager of battery electric vehicles, told the Free Press. When one person declines, that increases the odds of someone else getting a truck that ranges in price from $39,974 to $92,000, depending on specialty items.įor those who don’t receive invitations to convert for the 2022 model year, "there will be opportunity to order for future model years in due course," Ford said in a news release. The number of emails sent by Ford to potential customers in coming weeks and months will depend on the number of reservations converted to sales. Deliveries begin in the spring.įord said it will email potential customers in waves from when their $100 refundable reservation for Lightning was received. The earliest reservation holders will receive "invitations" by email on Thursday to place orders to purchase the truck, the company said. Watch Video: She is the chief engineer of all-electric Ford F-150, leading a revolutionįord Motor Co., which shut down its reservation system for the all-electric F-150 Lightning pickup truck in an attempt to manage overwhelming response, will start accepting purchase orders this week, the company announced Tuesday.įor the first time, reservations can be converted to actual orders.
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